SEO Specialist

  • Nis, Serbia
  • Full-time
  • Traffic & Brand

Are you obsessed about how Google works and find joy in developing content, analysing changes in search results and uncovering technical mistakes? Are you motivated by working on multiple projects at a time and supporting people to deliver increased traffic and conversions? If so, join our family! We are looking for a content- and technically focused SEO Specialist, to help advance our ambitious growth in the iGaming sector.


As our SEO Specialist in our office in Niš, Serbia, your key responsibility will be to manage the organic performance of a portfolio of gambling sites from our ongoing acquisitions. You will get the chance to apply your skills on a variety of sites, ranging from small Wordpress sites to custom built sites with thousands of pages.

You’ll audit the sites together with SEO Specialists in our team, gather findings, create actionable tasks and work together with site managers, content producers and developers to improve the organic performance of the sites. You will report to the Senior Organic Performance Manager located in Copenhagen, Denmark.


  • Merge & Acquisition SEO audits 

  • Maintaining and improving the organic performance of acquired sites

  • Advancing our SEO agenda together with site managers

  • Finding actionable content & technical optimisation possibilities

  • Spreading SEO knowledge within the organisation


You are a very structured person with a flare and passion for both content and the technical side of SEO. You feel comfortable working with multiple projects and people at a time, not losing track of business priorities and the SEO actionables that will make a difference. You are curious to find better, more efficient ways of delivering your tasks and your keen eye misses no errors. Your SEO focus will be centre around how to improve content to increase in rankings, but also technical optimisation for large sites.

Preferred qualifications:

  • Tech-savvy with a good understanding of how the web works

  • Unbelievably good attention to detail

  • Strong sense of ownership - you make sure tasks get done

  • Ability to see patterns and find insights

  • You know how to crawl a website and analyse the data

  • Experience with optimising content for Google (keyword research, content writing/development, search engine rank tracking)

  • Strong in Excel

  • Fluent in English accompanied with good communication skills


Familiar with all required, and preferably at least one additional, of the following SEO & Marketing Tools:


  • Google Search Console

  • Google PageSpeed Insights

  • Google Analytics

  • A keyword research tool of choice, such as or Google Ads(AdWords) Keyword Planner

  • A crawling tool of choice, such as Screaming Frog or Deepcrawl

  • A ranking tool of choice, such as GetSTAT or Moz


  • An additional page speed tool of choice, such as Google Lighthouse, or Pingdom Tools

  • Semrush

  • Ahrefs

  • Majestic

  • CognitiveSEO

  • Moz


If you have any questions about the position, you are welcome to contact Senior Organic Performance Manager,  Alexander Rehnborg at arehnborg(a)



We are looking forward to hearing from you as soon as possible, we ongoingly accept new applications. Please use the “Apply now” button to submit your application and CV,  please note that we only accept applications in English.

Deadline: September 14th

Start date: As soon as possible  

Important note: No admissions for remote work will be considered.


Better Collective works to give players a better and more secure online gaming experience and our ambition is that quality and innovation should also apply to the gaming industry. We are committed to setting new standards and taking the lead in the market. We are a dynamic, energetic and diverse workplace, encouraging an open and informal tone, strong unity and high ambitions.

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