Tracking and Web Analytics Specialist

  • 30 Sep 2018
  • Nis, Serbia
  • Full-time
  • Digital Intelligence

We are on the lookout for an experienced Tracking and Web Analytics Specialist to ensure that our award winning websites and marketing activities has a perfect data collection setup.


If you consider yourself a Google Tag Manager & Google Analytics Tracking Specialist you should apply for this role in the Digital Intelligence Team in Better Collective at our office in Niš, Serbia.



You will be responsible for setting up, troubleshooting and verifying advanced Google Analytics tracking (and other tracking scripts) through Google Tag Manager across all our current sites and any sites we might acquire. You will also be able to configuring Google Analytics to ensure that goals, filters, segments etc. are correct.



The successful candidate is capable of solving even highly complicated tracking issues with Google Tag Manager and Google Analytics and should know their way around tasks as:

  • Setting up and verifying tracking through Google Tag Manager and Google Analytics

  • Implementing custom tracking events

  • Implementing non-standard triggers

You should be comfortable with both tagging of new websites from scratch and performing troubleshooting, debugging and migration of already tagged websites.

The same goes for Google Analytics - you know your way around GA and might even be a certified Google Analytics Specialist.

At the least you should be comfortable with setup, troubleshooting, using custom metrics/dimensions/calculated metrics, basic and advanced filters, custom reports, etc.

Some knowledge or experience within programming is preferred since many of the tasks require a thorough understanding of the data layer and communication with developers.  

You will be based in our office in Nís and will be referring to Head of Digital Intelligence, who is on a daily basis located in Better Collective's Headquarters in Copenhagen, Denmark.



If you have any questions about the position, you are welcome to write to Head of Digital Intelligence, Jacob Hartung at Jhartung(a)



We are looking forward to hearing from you as soon as possible, and the final deadline is September 30th 2018. Please use the “Apply now” button to submit your application and CV,  and note that we only accept applications in English.

Start date: As soon as possible.

Important note: No admissions for remote work will be considered.



Still carried by the entrepreneurial spirit that founded the company in 2004 we use the passion to constantly develop the company. Not burdened with complex work processes we encourage an open and informal environment and strong unity.   

Better Collective is the world’s leading provider of betting tips, bookmaker information and builder of iGaming communities. We enrich the betting experience by giving the users the ability to easily research, identify and find the best odds on thousands of events.

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