Content Director

  • Copenhagen K
  • Full-time
  • Content Production

Better Collective is an international award-winning company developing, marketing and producing outstanding sports betting content for the web. We are looking for a Content Director that can join us at our headquarters in the charming center of Copenhagen and help us deliver world-class content to drive our continuing growth.


As our Content Director your primary task will be to set the content vision for Better Collective, hereunder create the frameworks for our brands and oversee quality content and strategic workflow recommendations. You will enforce a content grading system and follow up with site editors to ensure the vision. Together with your team consisting of our Head of Content Production and the Content Production team counting +25 people, you will be responsible for optimizing and developing our content production through shared learnings. Further, you will be involved in setting the content direction throughout the entire BC Group - including offices in Vienna, Paris, Thessaloniki and Nis - hence you must expect several days of travel per year.



  • Build a content framework to answer user intents

  • Have a clear vision for all sorts of content (text, video, infographics etc)

  • Analyze big data reports

  • Scale all solutions through API / widget solutions (all content should be seen as content bricks, that can be used on any site in any country)


  • Managed content teams at a significant scale

  • 5+ years of experience within content directing

  • A strong vision for brands and how to create compelling narratives for sites

  • A passion and knowledge of user intents

  • Experience as managing editor at a media site and/or

  • Experience as director of content at a commercial site


We look forward to hearing from you as soon as possible. We will process your application quickly and give callbacks continuously until we find the perfect candidate.

Expected start date: as soon as possible.

Only applications submitted through our “Apply Now”-button will be reviewed.



If you have any questions about the position, you are welcome to write to COO, Christian Kirk Rasmussen at christian(a)



Better Collective is an international growth company working to give players a better and more secure iGaming experience. Through our products, we will create a more transparent and honest business. Our ambition is that quality and innovation must also apply to the iGaming industry and we are determined to set new standards and to take the lead in the market. We are a dynamic, energetic and diverse workplace encouraging an open and informal tone, strong unity and high ambitions.

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